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Developing a successful Web site requires thinking strategically about a few key issues. First, determine the purpose of the site. For example, is it a public relations tool, an information clearinghouse, or a direct channel for selling products? Next, determine the target audience for the site. Select a style and tone of writing based on your purpose and audience. Be sure to use energetic language to catch your readers’ attention. Previously printed brochures, newsletters, and other marketing materials are a great source of information for your site. Be sure to select material that is still relevant to your readers. A Web site can be ideal for displaying information typically hard for your customers or members to find. Consider looking at Web sites of competitors or similar organizations to spark ideas. One way to organize your content is to separate items that change infrequently from items that require frequent updating. For example, group together a summary of the organization, core products or services, and location information separately from new product offerings, special offers, press releases, and upcoming events. Organizing information in this way enables you to easily update sections needing frequent revision and also helps readers quickly find the information they desire. Using graphics and photos can add vitality to your site. But keep in mind they require significantly more memory than text, which means they will take longer to download. When you’ve finished creating your site, run the Design Checker to make sure the site downloads quickly and to catch problems with page design. |
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To contact us: |
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tommys@scottcompanies.com |
NEW RIDES |
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With the edition of a new, larger shop I decided to plan for future projects. My father had a 55 Olds sitting in a warehouse and I fell in love with it. It has such nice figures and it was in relatively great shape. My wife and kids like it too. (it helps if the wife likes your projects)
The Olds will probably be the next project after the Talladega but don’t expect to much crazy stuff to be done to it. It’s so close to being perfect that I can’t bring myself to modify it….well maybe. Some ideas being kicked around are to airbag it and put huge afro-style rims on it. We’ll see.
The 62 Pontiac Catalina was something I thought about one day as I glanced to the shelves over my desk. I have a diecast model of Fireball Robert’s #22 Catalina that was built by Smokey Yunick. I thought that making a replica of that car would be super cool. I found a junker on E-bay and hauled it home.
This one will be fun as Chris is somewhat an expert on Pontiacs. We are going to do a body-off restoration, have the frame powder coated, install new 4-wheel disc brakes, and other hi-performance stuff. And yes...it will have the gold and black paint scheme with a big #22 on the side. |
